Square Unboxed 2022
Role: Design/Art Direction/Development
Square Unboxed is an annual event focused on developers and partners. This year was a virtual experience where attendees could view a mix of livestreamed and prerecorded content.
Our primary audience this year was developers so we wanted to make sure that the design language spoke to them. We included things like an interactive module on the landing page where users could drag and drop stickers onto a laptop, using code tags to call out different agenda items, and using emojis and unicode characters throughout as small easter eggs.
As one of the designers, my responsibilities included concepting, designing, and building of seven versions of the landing page, designing and animating keynote graphics, assisting on set film direction, and designing the virtual event platform. I also assisted my teammates on email campaigns and social media assets.
Our primary audience this year was developers so we wanted to make sure that the design language spoke to them. We included things like an interactive module on the landing page where users could drag and drop stickers onto a laptop, using code tags to call out different agenda items, and using emojis and unicode characters throughout as small easter eggs.
As one of the designers, my responsibilities included concepting, designing, and building of seven versions of the landing page, designing and animating keynote graphics, assisting on set film direction, and designing the virtual event platform. I also assisted my teammates on email campaigns and social media assets.
Day of event version of the landing page. One of seven LP versions.
Close up of the landing page agenda. Each agenda block contains the presentation’s title, start time, a short description of what the viewer could expect to hear, speaker info, and which virtual stage the presentation would take place.Landing page interactive sticker section.
