GSW Geofilters

Snapchat Filter Design

I was chosen by Under Armor and HYPEBEAST to design several Snapchat Geofilters for the Golden State Warriors. Over a period of six months, the selected filters were used by fans at Oracle Arena to show off their fandom to the world.

The Warriors are often associated with San Francisco and Silicon Valley, but I wanted to make sure that Oakland and the rest of the Bay Area were represented in these filters. My designs were inspired by Bay Area landmarks (Oracle Arena, the Tribune Tower, BART, etc.) as well as the fan experience of being in the arena.

My work was featured on the official Warriors Snapchat account and HYPEBEAST, and you can read the article here.

Thanks to Justin Truong and Isaiah Jones!

P.S. Unfortunately, several of my filter ideas were shot down, including “3-1 Lead” and “BLOCKED BY JAMES!”. Go Kings 👍

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